In line with the General Data Protection Regulation (“GDPR”), that came into force on 25 May 2018, this Privacy Policy (“policy”) describes how LS Marketing Services Ltd (“we”, “our”) collect, protect, use and share the information you provide to us, and the information we collect in the course of operating our business and our websites in respect of our products and services. This policy also outlines the legal basis on which we process your personal data and other information that we are required to provide by the GDPR.
For complete information on GDPR and related topics, visit the Information Commissioner’s Office (“ICO”) website at www.ico.org.uk.
Contact Details
Our Data Protection Officer (“DPO”) is Joanna Gargiulo, Director. For any queries or questions on this policy, or to contact the DPO, contact details are as follows:
Head Office Address: 8 Lakeside Avenue, Faversham, ME13 7FE, UK
E-mail: support@lsmarketingservices.co.uk
Tel: (+44) 01795 483996
We are registered with the ICO. Registration: ZA419916
Legal Grounds for Data Processing
We rely on the following legal bases to process your personal information, namely:
- Consent – we may (but usually do not) need your consent to use your personal information. You can withdraw your consent by contacting us.
- Performance of a contract – we rely on this lawful basis if we need to process your personal data to fulfil our contractual obligations which you have requested from us, including steps we may need to take at your request before entering into a contract.
- Legitimate interest – we may use your personal information for our legitimate interests. Under legitimate interests we can process your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests (e.g. use this information to share updates with you about our products and services, which we believe may be of interest to you; or because of our legitimate interests in the performance of activities that form part of the operation of our business).
- Compliance with law or regulation – we may use your personal information as necessary to comply with applicable law and/or regulation.
What Data Do We Collect
We may obtain personal information about you because you or other third parties provide it to us, or because the information is publicly available. The personal data that we may collect and process may include your full name, address, email, age, date of birth, gender, contact details, profiled data, transaction history, purchase history, bank account details, marketing history, marketing response, complaint details, IP address and how you interact with our website.
How Data Is Used
Your data is used in the following ways: a) To fulfil and deliver the contract that has been agreed, b) To keep track of your order history, c) To identify products and services and promotions that we believe you might be interested in, d) To comply with legal obligations.
The data privacy law allows this as part of our legitimate interest in understanding our clients and providing a high level of service.
Of course, if you wish to change how we use your data, you’ll find details in the section below.
Marketing Preferences
We may use your home address, phone numbers, e-mail address and social media to contact you. You can opt out of communications at any time by calling us on (+44) 01795 483996 or emailing support@lsmarketingservices.co.uk
Who We Share Your Data With
Royal Mail and GDPR Compliant Postal Service Companies – To ensure that relevant correspondence can be delivered to the customer.
Xero UK – A trusted online accountancy package to facilitate invoicing and to store transaction history.
Mailchimp – To deliver email correspondence, in relation to services and products which we believe will be of relevance to you or your business and will be inline with information you have provided or on Analytics supplied by third parties including but not limited to Google.
Microsoft Clarity and Microsoft Advertising – We partner with these services to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Your Rights
- The right to be informed about our processing of your personal data.
- The right to have your personal data corrected if it’s inaccurate and to have incomplete personal data completed.
- The right to object to processing of your personal data.
- The right to restrict processing of your personal data.
- The right to have your personal data erased (the “right to be forgotten”).
- The right to request access to your personal data and information about how we process it.
- The right to move, copy or transfer your personal data (“data portability”).
- Rights in relation to automated decision making including profiling.
- You have the right to complain to the Information Commissioner’s Office.
For complete information on your rights under the GDPR, you can visit www.ico.org.uk.
Data Anonymisation and Aggregation
Your personal data may be converted into statistical or aggregated data which can’t be used to identify you, then used to produce statistical research and reports. This aggregated data may be shared and used in all the ways described above.
Security
When you give us personal information, we take steps to make sure that it is treated securely.
Your data (e.g. the contact details and business enquiries you submit) is collected over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.
Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
How long will we hold your data for?
We will retain your information for the appropriate period of time to ensure that we can provide you with a continuous service, or as long as the legal or regulatory requirements require.
Marketing – when you register on the website, we will hold your data for a period of 6 years, with a review every 3 years. You will have the opportunity to opt out (unsubscribe) at any point should you wish to do so. To opt out call (+44) 01795 483996 or email: support@lsmarketingservices.co.uk
Contracted services – we will hold your data for 5 years from the end of the business relationship, in line with legal and regulatory requirements.
Any other type of personal data– we will hold your personal data for a period of 6 years, or for the retention period required by law or regulation.