Here are just some of the ways we can help you.
Direct Mail
Direct Mail is THE most effective way of engaging directly with your customers and leads but is frustratingly the most underused marketing channel. In a world of increasingly digital marketing, Direct Mail is the only way to place your brand straight into your new customer’s hands. And it’s more cost effective than you might realise.
You don’t have to mail everyone, you can prioritise your top customers and leads, getting your message straight into their hands.
And whether you’re looking for a brand new creative or just want a fresh approach; we have designers and copy writers who can assist you. So a lack of in house creative expertise or man power doesn’t have to delay new marketing tests.
Google Ads
If you are advertising on Google, can you be sure you are getting the ROI (return on investment) that you should be? Do you have enough customers and are they spending as much as they could be? Are you wasting money paying for leads which aren’t converting? Because you don’t have to rely on PPC (pay per click) anymore. You could be paying just for sales and conversions and we’ll show you how to do this effectively and you have all the customers or clients you could ever need.
If you’re not already doing Google, you are missing out on one of the biggest and fastest growing sources of new business you’ll ever know. We will help you to set up new tests and guide you through how to scale up your activity so you have a continuous source of new business. In this new world of marketing you cannot afford not to be on Google.
Your Customer Database
Your database is the single biggest asset in your business. So, it’s now more important than ever that your data is clean and accurate, and that you are regularly engaging with your customers and leads.
We can help you update missing data fields such as email, postal address pr phone numbers and we can provide information on affluence, turnover, propensity to spend, plus other profiled data information. So you can make your marketing as targeted, and cost effective, as possible.
We will also run a health check on your database to look for ‘gone-aways’, new addresses and deceased. And we can screen against the Mailing Preference Service (MPS).
AI Breakthrough
You may be surprised at how far reaching AI could be in your business right now. We will show you the true power of AI and how you can revolutionise all areas of your business, not just your marketing.
As well as Writing Copy and Customer Service, we will show you how AI can be used to bring in all the customers you will ever need. This isn’t about slimming down staff, not yet, this is about maximising time efficiently and creating faster, slicker marketing campaigns.
LinkedIn has totally changed how you can advertise and communicate on their site. This could be a massive step forward for your business. You no longer have to rely on their Sales Navigator tool, you can reach highly targeted audiences much more easily.
LinkedIn is a great way of reaching a targeted audience without them having to be actively searching for you. It’s important for retargeting new leads and selling more to your existing customers.
It allows you to get in front of a professional, targeted audience in a simple way, letting you focus on specific industries which will improve your sales conversions.
Email Marketing
Email is a quick and cost effective way of sending your business communications out to a large audience or to a select group from your database.
It’s not just about sales offers; it’s also about giving added value. In challenging times, you need to ensure your emails stand out AND you need to be sending them frequently enough and at the right times of day.
If you’re worried about ‘bombarding’ customers with emails, you’re making a mistake. If you send creative that is engaging, it will increase your sales. It’s all about the right emails, at the right time. And we can show you how.
Copy, Design & Web development
We work with experienced website and graphic designers who can support you with building or enhancing new landing pages and websites.
We can create new online digital marketing projects, social media ads, banners, and videos, plus offline direct mail and press ad creatives.
Don’t fall into the trap of thinking you can do this alone, trust the professionals to create marketing and advertising material that you can be proud of.
Social Media and Re-targeting
If you are already on Facebook, Instagram or YouTube, you are almost certainly making some big mistakes and buying into crazy myths. We will ensure you are focusing on the activity that will generate you sales.
You should also be maximising conversion rates of all your bounced web traffic. Re-targeting those users who don’t convert on their first visit to your site is essential. It’s a low cost way of increasing the overall effectiveness of your entire marketing strategy. You need to be sure it’s your brand they are seeing everywhere and not your competitors.
Analytics & Results
Understanding your marketing ROI (return on investment) is imperative if you are going to be able to scale up your business. This is where we come in.
You can trust us to provide top line and detailed results analysis of all your marketing campaigns and support you in scaling up your marketing activity to achieve the profits you deserve.
And we’ll present your results in a format you’ll be comfortable working with.